Delivering bespoke membership strategies for private clubs.
Membership experience, marketing, sales and brand consulting services.
We have a holistic approach to the membership industry - translating exceptional hospitality and the details within the member experience into engagement, community, and profitability.
We are the other half to your operation: Business strategy, member experience, communications, creative services, membership sales, and marketing.
The only way to know how to do it is if you’ve lived it.
Through a combination of marketing experience, instinct, creativity, authenticity and connectivity, Pāru leads the transformation of ideas into successful, scalable membership communities and private clubs.
Delivering the highest quality modern membership experience, future-proofed.
We serve a growing private membership club market in need of a modern perspective on branding, establishing or growing their membership base, connecting with their members in-house and online, and ultimately engaging their community for a more profitable business.
About Us.
Pāru is a membership consulting group born out of a collective 25 years of luxury retail and hospitality sales/marketing experience and building a 135,000 sq. ft. private club and membership community from the ground up.
CoFounders: Alyssa DeVore & Kimberly Beard