Our Services.

BRANDING • COMMUNICATIONS • CREATIVE SERVICES

Your brand is the nucleus of your community and why people join. Paru’s first-hand luxury brand-building experience brings a unique perspective to your creative strategy.

  • Brand Identity + Club Personality

  • Brand Book + Style Guidelines

  • Campaigns + Omni-Channel Storytelling

  • Branded Templates + Decks

  • Photoshoots

  • Branded Merchandise

    *Left: Fitler Club pre-opening IG campaign

MEMBERSHIP STRATEGY: ACQUISITION

Get the word out. Create the buzz. Reach a new membership audience. With a member-centric view, provide a seamless integration of branding, communications, and digital and in-person touchpoints, enabling a more impactful prospective member experience for now and the future.

  • Digital: Website, Social Media, Advertising

  • Sales Strategies and Application Processes

  • Membership Decks

  • Education of a Modern Social Club

  • Community Engagement + Prospective Member Events

  • Strategic Partnerships

    *Left: Apolis Strategic Partnership

MEMBERSHIP STRATEGY: RETENTION

Retention is the new Acquisition. Today’s members expect luxury service. Deliver a modern experience that incorporates the personalized touch points, amenities, and surprise and delights provided within a membership club.

  • Digital Membership Experience + Portal

  • Programming + Activations

  • Loyalty Program Development

  • Organically Foster Community

  • Communications: Email, SMS, Newsletter

  • On-Boarding

  • Membership Culture Creation

PUBLIC RELATIONS & ADVERTISING

Paru’s national media relationships will open the door for your club. Local awareness drives growth and establishes you in the market. National recognition reaffirms to your members they joined the right community and gives them bragging rights.

  • National and Local PR Strategy

  • Campaign Development

  • Brand Awareness

  • Digital Advertising

  • Influencer Strategy

  • Media Events

  • Community Engagement